As many could have predicted, Hyperlapse is triggering a deluge of pretty awesome bike-based videos. here’s a great one:
(once every few weeks I contribute to a short newsletter for my blue hive colleagues about cool things in digital. this is my most recent article)
I’m betting that you or one of your friends has probably already freaked out about Instagram’s new video app, hyperlapse. Why is it so cool? Well, Hyperlapse elegantly solves a primary problem with smartphone video — the shaky cam. Mobile phones may now contain ridiculously high resolution camera equipment, but until now, phones have not had the physical features or processing power to smooth out the videos that users shoot into something people actually want to watch. (sorry Vine)
Simply put, hyperlapse the APP is awesome. But instagram didn’t invent it out of thin air. So I thought I’d share part of the short and colourful story behind hyperlapse the technique (and the word).
The modern era for hyperlapse photography appears to start with a filmmaker named Guy Roland, in videos like this one.
Cool, right? They created video by combining time-lapse photography with a moving camera position that covers long distances. If you read the description, they also didn’t know what to call it.
The technique caught on fast. Another filmmaker, Dan Eckert, coined the term Hyperlapse while making some pretty cool videos himself.
Remember, they didn’t take the photos, or even visit the location. They wrote code that asked Google for photos, aligned them, and compiled a video. You can do it yourself with any road available on google street view! Go try it out yourself.
In the last 6 months or so, Hyperlapse has become a thing in digital video. My client Ford used it extensively in the 111th anniversary video released in June (which is awesome, if you haven’t seen it).
Just a month ago, Microsoft Research took Hyperlapse even further, showing how, through image mapping algorithms, they could stabilise shakier footage — say from a GoPro — and create hyperlapse from almost any footage.
This represented a theoretical shift from ‘hyperlapse built from expensive and time-consuming shoots’ to post production processing from nearly any video source. Watch that last video through to the end and they’ll demonstrate how it works.
Which brings us back to instagram, who, separately (it seems) has sewn all of the above ideas into one simple-to-use and brilliantly engineered app. I’m not proposing that the above is the exhaustive history of the technique, nor linear at all, but let us marvel a bit at how quickly this technique has earned a place in digital culture. It is also a truly remarkable feat that instagram’s engineers managed to package all of this capability into a mobile app.
So where are we now? I’d say we’re about to see a revolution in the quantity and quality of consumer-created digital video appearing online. It’s already started, check out this awesome hiphop video:
Are you hyperlapsing yet?
There’s been some news about a lot of companies “unbundling” their mobile products. It’s happened enough times, fast enough, that it’s become a thing. For example,
- Facebook separated out Messenger
- Google Drive split out Sheets, Slides, and Docs
- Foursquare split checkins vs recommendations in to separate apps
Unbundling and bundling is usually a theme discussed on the business side of Tech. The startup ecosystem is essentially founded on entrepreneurs betting that if they unbundle a poorly executed feature from a larger, successful product, and they do it the best they possibly can, they’ll win. But that’s just where it starts. It is a cycle, after all.
The most famous example is Google, which bet that they’d win if they unbundled search from portal and media content (Yahoo!, Magellan, Lycos). Now, what don’t they do?. Linkedin started as a simple CV network, but is now trying to become a ubiquitous part of doing business. Evernote started as a simple, synced notes product. Now they sell moleskines, socks and scanners, offer CRM services and even want to kill powerpoint.
So who might be the new Google? Here are some recent startups who are ‘unbundling’ and going after big markets
- DuckDuckGo has unbundled search again, in this case approaching privacy as their differentiating factor.
- Slack is unbundling business communications from Email and making big news about it. Personally, I love it.
- The Yo! App got a lot of flack for being useless, but might actually represent unbundling of mobile notifications from the App itself.
Now back to the top — these are not cases of business-unbundling (well, maybe Foursquare). We are talking about big companies AND startups unbundle their mobile experiences. Why? They’re doing their best to serve the evolving Mobile User.
Smartphones are now core productivity tools, as well as communications tools, entertainment devices, and more. The current smartphone user considers their phone a required part of pretty much everything they do. This reliability leads to frustration and user discontent with complicated menus and processes Users are now more focused on ease of use and speed to information — let’s call this ‘discoverability’ — than ever before.
When the goal is discoverability, the focus becomes providing the most Direct Access to content possible. Splitting out the most popular feature of an App’s home screen shortens that journey significantly, and potentially reduces confusion. A few years ago the challenge was “winning a spot on the home screen”; now the challenge is to focus on discoverability, convenience and accessibility. Taking FB as an example, before the launch of Messenger, it was 4-6 touches to reach your messages on your mobile phone. Now it’s 2.
Are you enjoying your ‘unbundled’ smartphone experience? Interested in more about the business of bundling and unbundling?
Check out Jim Barksdale and Andreessen discussing bundling on a recent Harvard Business Review podcast (registration required). A16Z Analyst Ben Evans (no relation) wrote a great overview (which introduces the above concept of Discoverability) as well, focused on how Asia is still in a massive bundling moment (despite being mobile-first)
OK, I’m paraphrasing. the direct quote is
No, fuckhead, you’re not a storyteller
Imagine discomfort. It’s 3a.m., and you’re sitting in the back of a long-distance bus. The man sitting next to you scratches his whale-sized belly and giggles as he sleeps. The bathroom door keeps slamming open, and the smell of urine tinged with vomit wafts into your nostrils.
Bottle that experience and you have baijiu,[...]
Also: Make time for the video.