Chipotle’s rather touching, and excellent animated short

This Chipotle-funded animated short is really excellent. Have a watch.

The video is at the center of a broad advertising & promotional campaign that includes tablet and mobile games that help people “defeat factory farms”.

There’s a lot more insight into the project, in this interview with the Creators, Brandon Oldenburg and Limbert Fabian. That is Fiona Apple singing. No, really.

Chipotle’s motivation aside, it’s nice to see great creative create compelling content. It’s not often that I see viral marketing content that doesn’t trip my cynicism gene. I suppose I should say (in the interest of maintaining some foodie credibility) that I’ve never eaten at a Chipotle, but I hear it’s a pretty ok joint.