Since I’m theoretically a social media professional, I do keep an eye on my Klout score, if only for perverse interest in how my social media usage does or does not impact my score. My klout score is currently 63, which, of course, means ABSOLUTELY NOTHING .
Today, they were nice enough to pitch me this Klout Perk, for all of my lovely kloutiness. To get a good Klout score, one must grant them oAuth access to every major social media channel. Klout also boasts algorithms that supposedly rank me as important in some pretty standard categories (Social Media, China, Sustainability, Digital strategy etc.)
So how then did they decide to pitch me a romance thriller web series branded like a Check-out line special romance novel?
“[Author Olivia Newport‘s novels] twist through time to explore where faith and passions meet.”
That’s the bit that got me: I am likely the exact opposite of this author’s target demographic. I wonder how many conversions Klout is going to get?