One Billion Drinkers Can Be Wrong

The best description of Baijiu I’ve ever read

Imagine discomfort. It’s 3a.m., and you’re sitting in the back of a long-distance bus. The man sitting next to you scratches his whale-sized belly and giggles as he sleeps. The bathroom door keeps slamming open, and the smell of urine tinged with vomit wafts into your nostrils.

Bottle that experience and you have baijiu,[…]

Isaac Stone Fish really nails it, then goes on to profile the people trying to bring the above experience to the west.

Also: Make time for the video.