(once every few weeks I contribute to a short newsletter for my blue hive colleagues about cool things in digital. this is my most recent article)
Let’s be honest: online advertising is really, really complicated. The most complicated and fragmented of the whole ecosystem is probably Display advertising. It’s hard to really explain how it works, how it’s measured, how people interact with it, and how much it impacts the wider internet and digital economy — and I say this as one of the people within Blue Hive tasked with explaining it!