Tag Archives: Klout

How to fail at content marketing, starring Klout

Content Marketing is tough.  I know.  We all have some blogposts out there that we wish we could take back, but the internet never forgets.  More often than not, we find ourselves on an arbitrary deadline, trying to feed the monkey, cranking out something that we know isn’t great, but maybe will end up simply as the least popular content that week.

Sometimes, a jerk like me notices when a company screws up.  So here’s how to fail at Content Marketing, starring Klout.

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