While 2015 super bowl ads were, as always, a mix of serious and funny, good and bad, and, of course inspiring the best and worse reactions out of people, I hope we can all agree that NoMore.Org‘s ad was a powerful piece of work.
The spot was inspired by an Ask Reddit thread asking for stories from 911 operators. Just goes to show, the most powerful stories are often straight from real-life and not from “storytellers“.
As much as I love the backstory of how this piece came to life, I have to mention that the NFL co-sponsored this ad. We can’t forget the NFL’s absolutely horrific record on domestic violence — a long-time problem, not just a 2014 scandal, nor let them off the hook simply for work like this. Hats off to Grey, who made the spot, but as AdAge notes, the NFL could only manage to donate half of the “time” to show the spot — the other half was came out of Grey’s pocket. Come on, NFL..