Category Archives: Social Media

Inspiring reads: Mobility, Innovation, Disruption and heart

(every few weeks I contribute to a short newsletter for my blue hive colleagues about cool things in digital.  this is my most recent article)

I’ve been traveling a lot recently, so instead of a cohesive point of view about a topic in Digital, I’m sharing the raw materials: here’s some great articles, podcasts, websites and videos that have inspired me in the past few weeks:

Mobile is eating the world:  100 years ago, Trains were the innovative technology transforming the world.  That’s right, Trains.  Benedict Evans takes us through what it means for a technology to transform life, and how Mobile technology has surpassed “technology” and is more like “trains”, that is: irreplaceable, fundamental infrastructure for modern life.  DROP EVERYTHING AND WATCH this  video of Ben Speaking at a WSJ event about the year ahead on the internet.

Continue reading Inspiring reads: Mobility, Innovation, Disruption and heart

Digital Advertising is complicated, fake & hated, but …

(once every few weeks I contribute to a short newsletter for my blue hive colleagues about cool things in digital.  this is my most recent article)

Let’s be honest: online advertising is really, really complicated.  The most complicated and fragmented of the whole ecosystem is probably Display advertising.  It’s hard to really explain how it works, how it’s measured, how people interact with it, and how much it impacts the wider internet and digital economy — and I say this as one of the people within Blue Hive tasked with explaining it!

Continue reading Digital Advertising is complicated, fake & hated, but …

Tiip Jar: startup Ad network concept aimed at Creators

Found this on Reddit, the Tiip Jar.

Tiip Jar in action

Content Creators have always struggled to find revenue streams that

1. actually generated reasonable amounts of income,
2. aligned with their own (and their audience’s) tolerance for visible ads onsite, and
3. involved brands and/or ad networks that carried ads of reasonable quality and could deliver ads of interest to the community.

Over the years more than a few startups have tried to provide an alternative to ad-support through various micro-payment / donation schemes.  After all, it’s totally reasonable for Content Creators to ask viewers to chip in a few shekels for content they enjoy, right? They all take a slightly different tactic, but Centup, Dwolla,  Flattr, Google One Pass (RIP), Paypal’s donate button, TipTheWeb,  znak it have tried and struggled to get lots of traction.  Mostly, I venture, because even passionate audiences are more stingy about click-per-post support than expected.
Continue reading Tiip Jar: startup Ad network concept aimed at Creators